Kia 2010 Annual Report Download - page 20

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ENVIRONMENTAL MANAGEMENT
The rapid growth of our business has meant a rapid growth
in our influence, and therefore also our responsibilities.
Operating as visionaries, advisors, partners, and trailblazers,
we play a critical role in meeting the unique and growing
needs of customers throughout the world. To be a responsible
corporation, we use that position to address important
environmental issues with full-time commitment.
“ We know that our customers value their
Kia automobiles as environmentally
responsible cars, so it is quite natural for
us to apply that eco-awareness to all our
internal operations. We strive to operate
sustainably, to design new future-oriented
cars for a greener tomorrow, and to work
with external stakeholders to implement
effective eco-management.”
We redefine R&D.
Ki-sang Lee
Chief Executive of
Hybrid Research and Development Division
40 COMPONENTS OF SUSTAINABLE GROWTH 41
KIA MOTORS ANNUAL REPORT 2010