Kia 2010 Annual Report Download - page 24

PRODUCT LINE-UP
Inspired by the harsh beauty of the desert,
the Mohave (Borrego) has the power to tame
nature’s furies. Designed in our labs and tested
in the wild, Mohave is for drivers who refuse to
stay within the lines. We invite you to push its
capabilities to the limit and see why the Mohave
has truly earned its name.
Inspiring Performance
Completely refurbished with an all-new eye-
catching body shell, the Carens (Rondo) combines
the muscle of an SUV with the roominess of an
MPV. Outfitted with a robust bumper, elegant
side moldings and expansive hood, Carens’
creative adaptation of an MPV face with sporty
SUV styling cues is complemented by a larger
wheelbase to offer a total package that will stop
the competition in its tracks.
A Space All Your Own
Stylish, durable, sophisticated. The Carnival
(Sedona) cuts a classy figure as the only MPV
that truly finds the right mix between luxury and
convenience – and it’s also a pure joy to drive.
Kia innovation brings you the modern fusion of a
high-end sedan and multipurpose utility vehicle.
Pleasure of Life
We take extra care with each new model of the
Soul, because it defines what we have achieved
as a design-centered company. The new Soul
features the addition of ambient touches to its
signature look, installing luxury conveniences
such as a button-start smart key and electronic
mirrors to expand Soul’s commercial appeal.
The Definition of Design
This was the first Kia Motors product to be
released in the company’s newly-developed semi
large-size platform. The Cadenza is best known
for its luxurious styling, in which the ‘light’ and
the ‘lines’ stand boldly out, while its top-end
power performance provides an exhilarating
driving experience. The new 2011 model sports
innovations that improve safety features and
comfort, while reducing road noise.
Art of Light and Lines
The Versatile Venga
Venga is a car designed exclusively for
the European market. We began with the
observation that other companies’ MPVs
sacrificed too much style with their singular
focus on functionality. Our designers applied
Kia’s signature grille to the front profile,
expanded the window coverage and carved out
a panoramic sunroof to flood the cabin with
natural light. The result is a new-concept city-
styled MPV that showcases the innovation and
inspiration that drives Kia’s success.
One look at the Amanti (Opirus) is all it takes.
Sleek, well-balanced – equally comfortable in
the executive lot or cruising down Main Street
on Saturday night. The Opirus’ silhouette may
be scientifically aerodynamic, but its detailing is
old-school class. Coast to coast, Opirus slices
through the air like a jet with smooth acceleration,
impressive top speed and surprising fuel
economy.
Experience the New Kia
Sorento is built for urban living but created by
designers who have drawn on their deep-seated
understanding of off-road driving. While it features
a dynamic design that enhances city life, the all-
new Sorento is a robust, masculine and capable
off-road vehicle. Its modern design, comfort factor
and sophisticated feel on the road encourage you
to look beyond traditional capabilities.
All-new Highline Cruiser
Sportage offers you a new start. Part car, part
SUV, part MPV and all style, the Sportage was
designed for a single purpose: to help you
breeze through the challenges of daily life.
Whether you need to move people or cargo,
Sportage’s versatile features open up new
lifestyle possibilities for work and play, taking
you effortlessly anywhere your heart desires.
Trendsetter of Urban Mobility
cee’d is an all around delight; an experience
that challenges all preconceptions. Built for the
senses, cee’d springs forward in a lively color
palette that commands attention. But once you
get behind the wheel, you feel yourself melting
into a finely-crafted cockpit that removes all
stress from the driving experience.
Responds to Your Life
The moment you take the wheel of the Kia
Picanto (Morning) your eyes will widen and
your pulse will quicken. From sassy styling to
comfort and safety features, Kia has thought
of everything. Picanto is an eye-catcher; a well-
dressed, sporty ride that perfectly balances
cutting-edge design, technical innovation and the
pure, simple joy of driving.
All in Small
Rio (Pride) doesn’t just stand out from the
competition, it stands out – period. Outside,
it cuts a jaunty, fun-loving profile. Inside, you
are immersed in a private oasis that soothes
your senses. Rio carries you away in its calm
embrace, enveloping you in a private world,
a personal space. The five-door model is a
particularly excellent combination of value,
sophistication and practicality, giving it broad
market appeal.
The Car Powered by Passion
ALL-NEW
The new Cerato features incredible
improvements in power output that resulted
from installing a GDI engine and six-speed
automatic transmissions. The new line
includes a sedan, coupe and hatchback,
providing the top level luxury and efficiency
for a semi mid-size vehicle.
Full-featured Line-up
ALL-NEW
The Cerato (Forte) Koup is a sporty two-door
differentiated from its sister Forte sedan in terms
of its dynamic and sporty looks, optimal size
befitting a coupe bodystyle, top-notch engine
performance and safety, and numerous cutting-
edge convenience features. It exudes a sense of
style where beauty and the sense of speed come
together based on the concept of simplicity of
straight lines.
Irresistible Fascination
The new front and rear architecture of the
refreshed Optima signal the many satisfying
changes that Kia has introduced to its popular
sedan. A passionate mid-size car that loves the
road, Optima is grand when you want it to be,
but sporty and fun when you feel like dressing
down.
Sensible Solution
48 COMPONENTS OF SUSTAINABLE GROWTH 49
KIA MOTORS ANNUAL REPORT 2010