Kia 2010 Annual Report Download - page 2

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ENGINE
for SUCCESS
FUEL
for INNOVATION
IGNITION KEY
to SUSTAINABILITY
18 Domestic Business Performance
20 Overseas Business Performance
30 Design Management
34 Branding
36 Marketing
42 Research & Development
46 Global R&D Network
48 Product Line-up
04 Chairman’s Message
06 Vice-Chairman’s Message
08 Financial Highlights
10 Year in Review
12 2010 New Models
14 Hybrid Models & Concept Cars
50 Financial Review
122 Global Network
124 Company History
126 Board of Directors
127 Contact Information
CONTENTS
Through hard work, inspiration and strategic focus,
Kia has claimed its place as a major force in the
world’s auto industry. We are now creating more
value, for more people, in more ways and in more
places than ever before.
Kia Motors has successfully leveraged our
strengths in business excellence that provides
ENGINE FOR SUCCESS, established design
as our FUEL FOR INNOVATION, and invested
in new technologies — THE IGNITION KEY TO
SUSTAINABILITY.
The result has been one of our best years ever,
and a clear path to sustainable growth.
03
KIA MOTORS ANNUAL REPORT 2010