Experian 2013 Annual Report Download - page 17
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Please find page 17 of the 2013 Experian annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Banco Votorantim is one of Brazil’s largest privately
held banks, with a financing division that manages
consumer credit, specialising in vehicle finance and
personal loans.
At the beginning of 2012, Banco Votorantim wanted
to refine its customer acquisition process, while also
improving how it managed its existing customers.
Working with Banco Votorantim, we helped the bank
to improve how it managed its customers through the
credit lifecycle.
Using our team’s statistical modelling expertise combined
with our high-quality, detailed credit bureau information
we helped the bank to enhance its credit models and to
increase automated responses in the credit process to
speed up the approvals process for customers.
A new portfolio management strategy was
implemented to improve customer profitability, from
the loan application, to approval, to the monitoring
of repayments. Our team also helped explore the
collections process to take into account customers’
circumstances and their ability to repay, to determine
the appropriate collections approach to help improve
the recovery of outstanding balances.
André Luis Duarte de Oliveira, Director Credit and
Collections at Banco Votorantim, says: “Our work with
Serasa Experian has enabled us to quickly reduce
delinquencies in our vehicle finance loan portfolio,
while improving how we manage customers across
the entire credit lifecycle. The value added by Serasa
Experian and its proven data and analytical tools has
helped us a lot.”
Europe’s telecommunications market is one of the most
highly competitive markets in the world with operators
investing heavily to keep customers from switching to
competitors. To add to the complexity, the huge array of
new products, services and channels means there are
countless different tariffs that operators can offer to new
and existing customers.
Turkcell is the leading communications and technology
company in Turkey, with 34.9 million subscribers. It
is a leading regional player, with market leadership
in five of the nine countries in which it operates with
approximately 69.2 million subscribers as of 31 March
2013. The rapidly growing operator wanted to look at
how it could optimise every offer it makes to each of
its customers in Turkey over a variety of digital and
offline channels.
Working closely with Turkcell, we implemented our
Marketswitch Optimisation technology to maximise
the performance of every customer interaction by
automatically determining the best offer to send to each
customer, the most effective message and the best
channel to use.
For Turkcell’s Customer Relationship Management
(‘CRM’) team, it can now create and evaluate a multitude
of different communication scenarios for its customer
offers, before allocating resources to a campaign. Direct
from their desktop, the Turkcell CRM team can quickly
pre-test each campaign and fine-tune every aspect to
optimise its performance ahead of going live.
As a result, Turkcell has already seen a 20% improvement
in the number of contacts made and a two-fold increase
in campaign response rates across multiple channels,
while drastically reducing the time it takes to create and
deliver personalised offers to just a few hours.
Ebru Darip, Business Insights and Controlling Director
at Turkcell, says: “Experian’s proven experience of
working in the global telecommunications market
and the combination of its analytics and consulting
means that we can now communicate with every
single one of our customers, with the right offer, using
the right channel within compliance of regulatory
requirements. This level of insight means we can
now make fast and effective decisions to boost
our acquisition, retention and cross and up-sell
strategies.”
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15
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