Experian 2013 Annual Report Download - page 12
Download and view the complete annual report
Please find page 12 of the 2013 Experian annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.We seek to create value by investing in our business for growth. At the heart
of our strategy is the global growth programme through which we extend our
presence into new customer segments, expand geographically and invest in new
products. We are careful to prioritise our investments in order to achieve the
maximum returns on the investments that we make. In 2013, of 19 initiatives in our
growth programme, 11 were related to new product development, five to growth
across new customer segments and three to expansion in new geographies.
Our strategy for growth
NEW CUSTOMER SEGMENTS
EXPANDING GEOGRAPHICALLY
PRODUCT INNOVATION
REVENUE BY
CUSTOMER SEGMENT
Financial services 30%
Direct-to-consumer 21%
Retail 10%
Telecoms and utilities 6%
Automotive 5%
Insurance 4%
Media and technology 3%
Healthcare payments 2%
Public sector and education 2%
Other 17%
REVENUE BY REGION
North America 48%
Latin America 21%
UK and Ireland 19%
EMEA/Asia Pacific 12%
As a Group we take a global approach to our business.
We map out where we are in the world and then evaluate the
options for expanding into new geographies. We move around
the world inorganically via acquisition, or organically by
building new credit bureaux and taking existing products into
new geographies.
We invest in products and platforms that are designed to
work in many markets around the world, taking the best
products from our large markets and introducing these into
emerging markets.
There is growing demand from customers in many
different industries for data and analytical solutions
which help to improve business decisions and enhance
the customer experience.
When we are successful in one market we are able to use this
experience in other industry segments. For example, data and
software platforms that help banks to assess credit risk can
be adapted to help telecommunication companies manage
their customer relationships more effectively.
New product innovation is critical to the development of
our business. We continuously seek new ways to grow our
business by developing new products. We also look for ways
to become more efficient and our preference is to build a
product once and then to deploy it many times. In this way,
our business is becoming more scalable and more cost-
efficient. It also means we can build products on which
our clients can standardise, enabling them to make more
consistent decisions wherever they operate around the world.
REVENUE FROM NEW PRODUCTS
DEVELOPED IN THE PAST FIVE YEARS
+10
%
10 Experian Annual Report 2013 Business overview