CVS 2005 Annual Report Download - page 15

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4
Quality & Value in the Beauty Aisle
✛
13
These days it’s getting harder to differentiate
the CVS/pharmacy beauty care aisle from one
found in a department store. Except when it
comes to cost, of course. That’s because we
offer premium-quality brands, such as Finland’s
Lumene®, at prices that don’t break the bank.
We continue to be first-to-market with exciting
new products launched by many leading
branded manufacturers. During the past year,
our health and beauty sales continued to
increase at a rapid pace, leading to solid
market-share gains.
Sales of Lumene skincare products, which CVS
distributes on an exclusive basis in the United
States, combined with the popular Avène®and
Vichy®brands from France, grew handsomely
in 2005. In fact, skin care has been our fastest-
growing category in the front of the store for
the past three years. We’re leveraging this
growth by widening our offerings with exclusive
brands and solutions that focus on the aging
process, acne, scarring, and other concerns.
For example, we have high hopes for the
recently introduced Skin Effects by Dr. Jeffrey
Dover brand of skincare products. Developed
by a pioneer in non-invasive cosmetic surgery
techniques, this line offers one of the most
advanced anti-aging skincare regimens
available today.