CVS 2002 Annual Report Download - page 9

We currently have our “Beauty at the Door” format
in about 1,000 stores, which is just another way we
tailor our stores to better serve the neighborhoods in
which we operate.
Photo remains an important part of the front store.
We are the leader in photo finishing in our core markets,
offering one-hour photo processing in more than 3,000
CVS stores. We are also a leading retailer in online and
digital photoprocessing, with the #1 share of AOL’s
“You’ve Got Pictures®.”
Private label merchandise is showing strong
performance, with the core over-the-counter and CVS
Gold Emblem®lines driving growth. We have a number
of new products and categories under development.
CVS.com Offers Unique Items
In 2002, CVS.com launched two new shopping
aisles. “Baby & More” enables our customers to locate
hard-to-find items, like specialty formulas by the case.
Our other new shopping aisle, Home Health Care,
provides privacy and convenience in purchasing items
like incontinence products, diabetic supplies, and bath
safety items. To make it easy, Home Health Care
products are featured in our new “Catalog for Living
Well,” allowing customers to order either on the phone
or on the Web.
Success in Pricing, Promotion
We pay close attention to market prices and
promotion patterns to assure we offer a fair, competitive
everyday price and that our promotions create
excitement among consumers. We even print our
circulars in Spanish in specific markets to help all our
customers take advantage of the values we offer.
We also launched a new branding campaign “Life to
the Fullest” to help customers understand how we are
creating a fast, simple shopping experience that makes
CVS the easiest drug store for customers to use—
because they have better things to do.
The front
store offers the
right mix of
service and
merchandise to
make CVS easy
to shop.
2002 brought
new, contemporary
uniforms for CVS
front store associates
to support our
brand.