CVS 2002 Annual Report Download - page 11

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Please find page 11 of the 2002 CVS annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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This new
CVS store on
the Las Vegas strip
symbolizes the
company’s bold and
successful new
market strategy.
Our focus on the new market areas will be heavy.
These markets are among the top drugstore markets in
the United States. Research shows that the demand for
prescriptions and the growth in population in many of
these new markets is three to five times greater than in
our existing core markets, creating plenty of
opportunities for growth.
Sophisticated Site Selection
The CVS Realty team uses a sophisticated analytical
process to identify prime locations, narrowing them
down to the exact intersections that offer the best
opportunity.
The team supplements its on-the-ground research
with proprietary statistical analysis and spatial modeling
to identify the best store locations and the optimum
store network. This careful analysis and research
maximizes our return on invested capital, which should
drive shareholder value over the long term.
Our real estate strategy continues to be an
important driver of our long-term growth plan. We will
continue to effectively locate new stores and relocate
existing stores to better sites, to make it easier for our
customers to use CVS. It’s all part of what we do to help
our customers get more out of life.