TomTom 2009 Annual Report Download - page 6

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04 /
Profile and
strategy
TOMTOM IS THE WORLD'S LEADING PROVIDER OF LOCATION AND NAVIGATION
SOLUTIONS WITH HUNDREDS OF MILLIONS OF PEOPLE USING OUR DEVICES,
CONTENT AND SERVICES. WE HAVE OVER 3,000 EMPLOYEES WORKING IN OUR
OFFICES ACROSS ALL CONTINENTS.
We are device agnostic, meaning that we aim to
deliver products and services for all types of devices.
We develop and sell location and navigation solutions
for PNDs, in-dash systems and mobile phones.
Developments in the industry are fast and we are
continuously looking for new platforms to reach
more customers.
Our company structure consists of four customer-
facing business units – Consumer, Automotive,
Licensing and WORK. The first three units sell their
navigation products and services to one specific
group of customers, whilst Licensing sells its
content and services to multiple customer groups.
More details about our business units are provided
on pages 6 to 13.
We have three production units which develop and
deliver platform software and content for the
business units. The business units productise the
output from the production units and fine tune the
products for the relevant markets.
OUR MISSION It is our mission to improve people’s
lives by using our combined knowledge and expertise
in the field of routing, digital content and guidance
services. We tailor our activities towards multiple
audiences and aim to play a leading role on all
platforms where our products and services can
be of use.
OUR STRATEGY The need for digital mapping
solutions is growing at an unprecedented speed.
We see location and navigation content emerging
in more and more devices and applications.
Penetration is increasing on all platforms; PNDs,
in-dash and mobile phones. There is growth across
all of these platforms because every device or
application serves a different need or provides
a solution for a different problem.
By continuously improving and tailoring our
solutions in terms of accuracy, relevance and
completeness, we can expand our addressable
markets.
We have focused our activities and centralised
our R&D resources around areas of excellence to
create the structure we need in order to continue
to innovate ahead of the rest of the industry. We
will continue to introduce innovative solutions, will
complete our traffic information service, shorten
time to market for map changes and improve
positional awareness, such as through local search.
As the only company in the world purely focused
on location and navigation solutions we are
convinced that our solutions will continue to
outperform. We are vertically integrated, owning the
key assets we need from software to hardware
design and from digital mapping to dynamic content
and services.