TomTom 2009 Annual Report Download - page 17

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Atlas maps in North America have the most
addresses and POIs and the most accurate routes.
In certain markets, our maps were found to be up to
10% more accurate than competing maps.
We continued to innovate in order to make the
freshest maps possible, using advanced processes
to ensure that only the most relevant and rigorously
validated input is added to our maps. Tele Atlas
incorporated over one million community-
generated enhancements and delivered the first
map database to contain new and adjusted roads
based on feedback from map users.
We launched new versions of Speed Profiles, a
product comparable to IQ Routes, and expanded the
offering to the Asia Pacific region. Speed Profiles
will take drivers using our solution along the most
efficient route, dependent on the time of day or day
of the week, based on the historical knowledge of
traffic on the road. This also allows them to avoid
trouble spots and save time and money. Another
new introduction by Licensing was HD Traffic, the
unique real-time traffic solution combining multiple
sources giving traffic information for all major roads.
Together with our new advanced production
capabilities we started to deliver high-definition 3D
maps and provide a superior experience for end
users in more cities than ever before.
In the wireless market we signed agreements with
mobile operators and handset manufacturers,
including Vodafone and Samsung. We extended
partnerships with PND manufacturers AvMap,
Nextar and ALK; in the GIS market we renewed an
agreement with ESRI, with whom we celebrated 20
years of working together.
WORK
WORK increased the number of active subscribers to
its WEBFLEET service to 96,000 across approximately
9,000 customers, a growth of 44% year-on-year.
We introduced a new version of WEBFLEET, our
web-based service vehicle management and
reporting tool. This version has a new dashboard
which shows all relevant KPIs in a simple way. We
also integrated real-time digital tachograph data
giving dispatchers greater insight when assigning
jobs using information such as the remaining legal
driving time of a particular driver. Our platform is
easy to use and suitable for small and large fleet
sizes alike. We have customers with fleets of less
than 10 vehicles as well as those with fleets of
several thousand vehicles.
During the year, WORK refreshed its existing
product range and introduced new products and
features. The TomTom GO 7000 and LINK 310
replaced the TomTom GO 730 and LINK 300 in the
WORK Active solution. The TomTom GO 9000
replaced the TomTom GO 930 in the Compact
solution. Next to these refreshments we introduced
the new TomTom GO 7000 TRUCK device designed
for trucks and large vehicles. It provides routing
which takes into account truck specific road
restrictions and which favours major roads, avoids
sharp turns and reflects the lower speeds that
trucks typically travel.
BRAND
The TomTom brand is stronger than ever. With
almost 90% of awareness in our target group
worldwide it reached a new high. Consumer and
brand preference surveys also show TomTom in the
lead, a significant distance from most of our
competitors.
With real-time services such as HD Traffic, consumers
are interacting with the brand with more frequency.
The number of web visitors has increased by 29%
and in 2009 we counted an average of 50 content
downloads per minute every day of the year.
TomTom is becoming more and more relevant in
consumers’ daily life, which contributes to further
developing the equity of the brand.
ilocal
In December 2009 we acquired ilocal, a business
listings company based in the Netherlands. ilocal
owns a database of categorised and geo referenced
business listings in the Netherlands (www.ilocal.nl)
and Belgium (www.ilocal.be) and has technologies
in place to maintain the quality and freshness of
this database. This technology complements our
existing in-house and third party sourced Points of
Interest datasets, which in turn will enrich the
quality of our navigation content.