TomTom 2009 Annual Report Download - page 13

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LICENSING
PROFILE The Licensing business unit leverages our wealth of content across the group to deliver
the freshest, highest quality location and navigation content and services to a wide range of
customers. These include leading PND manufacturers, the top global internet companies, the
world’s largest handset suppliers, mobile application developers, mobile operators, governments
and enterprises.
Our maps, which are sold under the Tele Atlas brand, cover more roads, more countries and more
people than any other available map.
We offer comprehensive location and navigation content maps of 95 countries in Europe, North
and South America, Africa, the Middle East and Asia. Our maps include more than 32 million
kilometres of roads, 25 million Points of Interest (POIs), and cover more than three billion people
worldwide. Through our partnerships we offer our customers coverage of more than 200 countries
and territories.
Being part of TomTom enables us to expand our product range and add a new level of innovation
to all our offerings. Today we're delivering enhanced solutions like historic Speed Profiles®and
our real-time traffic service HD Traffic™, which gives our customers the highest quality routing
intelligence available today. In the future we will add the rich content that powers even more
advanced location-enhanced mobile applications, eco-routing, vehicle safety applications and
Advanced Driver Assistance System (ADAS) solutions.
STRATEGY Our strategy is to deliver the highest quality and most up-to-date location and
navigation content available in the market. Today our maps are constantly refreshed using
professional sources as well as real world experience and verified feedback from millions of
drivers. Our focus in 2010 is to minimise the elapsed time between when a change happens in the
world and when our map reflects that change. By streamlining and adding innovation to the map
production and update process, we expect to go from a quarterly batch release of map updates to
48-hour incremental updates and to deliver the best overall navigation experience available.
We will continue to deliver more differentiated offerings that provide a new generation of maps,
dynamic content and routing intelligence. Working with the other TomTom business units, we are
creating a world-class approach to providing great navigation solutions that customers can use to
differentiate themselves and gain competitive advantage.
OUTLOOK In the coming years, as location information becomes more relevant for mobile handset
suppliers, network operators, automotive manufacturers and other companies across the globe,
the demand for digital maps will continue to grow.
We are exceptionally well placed to benefit from this increase in demand. By taking advantage of
the group’s unique technologies we can consolidate our lead as a supplier of the highest quality,
freshest maps and content in more countries around the world.
LICENSING
SUPPLYING THE HIGHEST QUALITY,
FRESHEST MAPS AND CONTENT
WHATEVER THE PLATFORM.