Singapore Airlines 2013 Annual Report Download - page 35

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033
ANNUAL REPORT 2012/13
SIA Cargo will
remain flexible
in deploying
capacity to better
match demand,
and maintain cost
discipline in this
challenging business
environment.
The outlook remains uncertain. Demand fluctuations
continue to be volatile. Jet fuel prices remain high. SIA Cargo
will remain flexible in deploying capacity to better match
demand, and maintain cost discipline in this challenging
business environment. The company will continue to grow
its footprint in higher value business segments and also
increase connectivity in emerging markets.
SIA Cargo received the “Award for Excellence (Air Carrier)”
from Air Cargo World during the year in review. It was also
named Best Air Cargo Carrier in Asia and Best Green Service
Provider (Airline) at the Asian Freight & Supply Chain Awards.
SIA Cargo is committed to protecting the environment and
sustainability through environmentally-friendly initiatives
and through partnership with Wildlife Reserves Singapore
to carry live animals on zoo-to-zoo conservation exchange
programmes. SIA Cargo also played a part in a significant
conservation initiative by transporting giant pandas Kai Kai
and Jia Jia on board a Boeing 747-400 freighter specially
operated from Chengdu to Singapore. The special shipment
was in support of Singapore Airlines’ sponsorship of the giant
panda collaborative programme between Wildlife Reserves
Singapore and the China Wildlife Conservation Association.
In addition, the company assisted less privileged children
and supported the arts and heritage through partnerships
with the Singapore Children’s Society and National
Heritage Board.