Singapore Airlines 2013 Annual Report Download - page 34
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032
SINGAPORE AIRLINES
OPERATING REVIEW
Subsidiaries
SIA Cargo
Singapore Airlines Cargo reported an operating loss of
$167.0 million in the year in review, during which the air
cargo industry was faced with overcapacity amidst weak
economic activity in consumer markets.
SIA Cargo continues to adopt a variable frequency approach
to better match capacity with demand for its freighter network.
On a planned basis, services were reduced during lull periods
and additional services were scheduled during periods of
stronger demand. The company also channelled resources to
operate more short and medium-haul services, with increased
frequencies into Indonesia and South West Pacific.
The company also added more destinations to its network
through an agreement with Scoot, a new medium and long-
haul low-cost airline based in Singapore, to manage its
bellyhold capacity.
SIA Cargo and China Cargo Airlines operate codeshare
services between Singapore, Bangkok and Shanghai, and
have a range of agreements allowing both airlines to
seamlessly tap into each other’s network and provide more
flexibility to customers. SIA Cargo holds 16 per cent equity
interest in China Cargo Airlines.
Besides widening its network, SIA Cargo is also strengthening
its competencies by pursuing new and high growth business
segments such as temperature-sensitive pharmaceutical cargo.
In addition, the company continues to foster close
partnerships with its key customers. The Global Partnership
Programme, which is running in its 12th year, recognises the
strong strategic relationship with key multinational players
supporting its business in the airfreight forwarding industry.
The Premier Partnership Programme recognises major local
forwarders in key markets and promotes SIA Cargo as the
preferred carrier to achieve bilateral growth. After a successful
inauguration year in 2012, The Premier Partnership
Programme is expanded to 18 key local forwarders across
11 countries for 2013.
As at March 2013, based on the electronic air waybill (e-AWB)
standards, SIA Cargo carried 23 per cent of total shipments to
electronic air waybill (e-AWB) ready destinations. In Singapore,
the adoption rate of e-AWB amongst freight forwarders has
also surpassed expectations, achieving 90 per cent of total
shipments from Singapore to e-AWB ready destinations.