Singapore Airlines 2013 Annual Report Download - page 16

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014
SINGAPORE AIRLINES
SIGNIFICANT EVENTS
2012
April
• Singapore Airlines bids farewell to Boeing 747 passenger
fleet on 6 April with special commemorative flights -
SQ747 and SQ748 - between Singapore and Hong Kong.
May
• A joint venture agreement is signed with Scandinavian
Airlines on 11 May to allow both Star Alliance carriers
to go beyond existing codeshare ties to include the
co-ordination of flight schedules, joint sales activities
and enhanced network connectivity between Singapore
and Scandinavia.
June
• All three of Singapore Airlines’ daily services to London
are now operated with the Airbus A380.
July
• Singapore Airlines and SilkAir undergo a smooth
transition to a new reservations system.
August
• The Airline announces the appointment of two world-
renowned design firms - BMW Group subsidiary
DesignworksUSA as well as UK and Singapore-based
James Park Associates - to help develop the next
generation of in-flight cabin products that will be
introduced from the second half of 2013.
• Renowned architectural and interior design firm
ONG&ONG is appointed to develop a new design
concept to be applied to all of the Airline’s airport
lounges worldwide. The appointment is part of a more
than $20 million investment programme in SilverKris
Lounges for the next five years intended to enhance the
travel experience of our customers.
014
SINGAPORE AIRLINES
September
• In-flight Connectivity services are launched on 14
aircraft in the fleet, including all five Airbus A340-500s,
as part of a US$50 million programme to bring Internet
and mobile data services to customers, even when
flying at 35,000ft. The technology will be progressively
rolled out across all of SIA’s long-haul Airbus
A380-800, A340-500 and Boeing 777-300ER aircraft.
• A major agreement, valued at nearly US$400 million,
is signed with Panasonic Avionics for advanced in-flight
entertainment and communications (IFEC) systems for
more than 40 new aircraft on firm order with Airbus and
Boeing. Singapore Airlines will be the launch customer
for Panasonic Avionics’ next-generation eX3 system for
the A350s, as well as the first to deliver eX3 features on
the B777-300ERs.
October
• Singapore Airlines agrees to a firm order valued at
US$7.5 billion for five more A380s and another 20
A350s for additional capacity growth and fleet renewal.
As part of the deal, Airbus agrees to acquire SIA’s five
A340-500s, which will be removed from service in the
fourth quarter of the 2013 calendar year.
• Singapore Airlines acquires a 10 per cent stake in
Virgin Australia through a placement of new shares by
Virgin Australia Holdings for a total consideration of
A$105.3 million.
• A fourth daily flight between Singapore and London
Heathrow is introduced. The late-night departure from
Singapore is operated with a B777-300ER.
• Daily services to Yangon are launched to cater to rapidly
growing demand for travel to Myanmar. Together with
regional subsidiary SilkAir, the SIA Group will serve
Yangon with 16 weekly flights.