Salesforce.com 2016 Annual Report Download - page 10

FORWARD-LOOKING INFORMATION
This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of
1934, as amended (the “Exchange Act”). Words such as “expects,” “anticipates,” “aims,” “projects,”
“intends,” “plans,” “believes,” “estimates,” “seeks,” “assumes,” “may,” “should,” “could,” “foresees,”
“forecasts,” “predicts,” variations of such words and similar expressions are intended to identify such forward-
looking statements, which may consist of, among other things, trend analyses and statements regarding future
events, future financial performance, anticipated growth and industry prospects. These forward-looking
statements are based on current expectations, estimates and forecasts, as well as the beliefs and assumptions of
our management, and are subject to risks and uncertainties that are difficult to predict, including the effect of
general economic and market conditions; the impact of foreign currency exchange rate and interest rate
fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be
the leading provider of enterprise cloud computing applications and platforms; our service performance and
security; the expenses associated with new data centers and third party infrastructure providers; additional data
center capacity; real estate and office facilities space; our operating results; new services and product features;
our strategy of acquiring or making investments in complementary businesses, joint ventures, services,
technologies and intellectual property rights; our ability to successfully integrate acquired businesses and
technologies; our ability to continue to grow and maintain deferred revenue and unbilled deferred revenue; our
ability to protect our intellectual property rights; our ability to develop our brands; our ability to realize the
benefits from strategic partnerships and investments; our reliance on third- party hardware, software and
platform providers; the effect of evolving government regulations; the valuation of our deferred tax assets; the
potential availability of additional tax assets in the future; the impact of expensing stock options and other equity
awards; the sufficiency of our capital resources; factors related to our outstanding convertible notes, revolving
credit facility and loan associated with 50 Fremont; compliance with our debt covenants and capital lease
obligations; and current and potential litigation involving us. These and other risks and uncertainties may cause
our actual results to differ materially and adversely from those expressed in any forward-looking statements.
Readers are directed to risks and uncertainties identified below under “Risk Factors” and elsewhere in this
report for additional detail regarding factors that may cause actual results to be different than those expressed in
our forward-looking statements. Except as required by law, we undertake no obligation to revise or update
publicly any forward-looking statements for any reason.
PART I
ITEM 1. BUSINESS
Overview
Salesforce is a leading provider of enterprise cloud computing solutions, with a focus on customer
relationship management, or CRM. We introduced our first CRM solution in February 2000, and we have since
expanded our service offerings with new editions, solutions, features and platform capabilities.
Our mission is to help our customers transform themselves into customer-centric companies by empowering
them to connect with their customers in entirely new ways. Our Customer Success Platform, including sales force
automation, customer service and support, marketing automation, community management, analytics, application
development, Internet of Things integration and our professional cloud services, provide the next-generation
platform of enterprise applications, or apps, and services to enable customer success.
Our service offerings are intuitive and easy-to-use, can be deployed rapidly, customized easily and integrated
with other platforms and enterprise apps. We deliver our solutions as a service via all the major Internet browsers
and on leading mobile devices. We sell to businesses of all sizes and in almost every industry worldwide on a
subscription basis, primarily through our direct sales efforts and also indirectly through partners. Through our
platform and other developer tools, we also encourage third parties to develop additional functionality and new apps
that run on our platform, which are sold separately from, or in conjunction with, our services.
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