Safeway 2005 Annual Report Download - page 7

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Focusing on the Consumer
Working with experts within the food industry and at
leading universities, we have developed a deeper, richer
understanding of what shoppers expect of a supermarket.
For example, we realize that because consumers lead busier,
more demanding lives today, choice and balance are more
important than ever before. With such insights, we are
able to target offerings geared to our customers’ specific
shopping patterns and preferences. At the same time, we
are developing a more complete shopping experience,
one with expansive choices that appeal to a wide range
of both needs and desires.
SAFEWAY INC. 2005 ANNUAL REPORT 5