Porsche 2005 Annual Report Download - page 68

Download and view the complete annual report

Please find page 68 of the 2005 Porsche annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 166

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166

66
in Sitges, Spain. Supported by classical orchestras, lavish
backdrops and tailor-made films, dealers worldwide adepted
this motto at their own impressive premiere exhibitions for the
911 Turbo.
With the introduction of the new 911 GT3 in spring 2006,
Porsche presented the model that traditionally comes closest
to the brand’s core. The motto “True to yourself” emphasized
this message in communications. The occasion was used
not only to place the new 911 GT3 in its true light but also to
emphasize the sporty potential of the 911 model series.
Prize-winning Websites
Interest in Porsche’s websites increased even further in the
review year. Supported by the company’s re-designed Internet
pages, which are now hosted worldwide, this development was
reflected in rising numbers of website visitors. With approx-
imately 30 million pages viewed and an average of 2.1 million
visits per month, interest in Porsche’s website reached a new
record. By the end of the review period, twelve subsidiaries
as well as 26 sites from importers could be accessed via the
www.porsche.com portal. This now includes the company’s first-
ever full web presence in Mandarin for the Chinese market.
Sales continue to increase in the e-business area. The complete
overhaul of the “Porsche Design Driver’s Selection” online
shop provides the basis for further positive development in
this area. The shop went online in Germany at the beginning
of the 2006/07 fiscal year. Further markets followed in the
course of 2006.
To speak with one voice to customers through all distribution
channels, great importance was again given to the design of
the Dealers’ website in line with global design guidelines. Over
460 dealers worldwide currently have their own website under
the Porsche brand platform.
Apart from impressive growth in quantitative terms, the con-
tents of Porsche’s website also won acclaim in the course of the
review year. The extensive campaign websites for the launch
of the 911 Carrera Cabriolet models (“911 freedom of move-
ment”) and the Cayman S (“True to yourself”) received prizes
from the design world.
Both received the sought-after “Red Dot Design Award 2005”
for high design quality. The Cayman S campaign website was
also a finalist at the internationally renowned “Cyber Lions
2005” award in Cannes and the “2005 New York Festival”.
The “Opus 911” campaigns website for the introduction of
the 911 Turbo in February 2006 marked a milestone for the
Porsche website. Skilful networking of complex 3D presen-
tations, live film scenes and technical animation presented the
911 Turbo in an innovative and emotionally appealing manner.
The impressive result was 2.2 million visits in five months.
Communication
An imposing image of a dam was an attention-
grabbing element of the launch campaign for
the new 911 Turbo generation.
The new 911 Turbo is coming.