Porsche 2005 Annual Report Download - page 58

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The “Porsche Carrera Cup Scandinavia”, which is held under
the auspices of the Swedish Touring Car Championship, had its
third season in 2006 and made a further contribution to the
brand’s presence in Scandinavia.
Russia: The Newest Company with Record Results
The subsidiary Porsche Russia, which was only formed in
November 2004, succeeded in more than doubling its sales
figures in its second year of business. 1,071 vehicles were
delivered (up by 177 percent). With 131 units, sales of the 911
and Boxster/Cayman model series doubled compared with the
previous year, even though road conditions are comparatively
poor. The Cayenne was still the main draw with a record result
of over 900 sales (up 184 percent).
An important prerequisite for this success was the expansion
of the dealer network. At present, there are ten dealers and
a further four operations are being planned. In addition, new
buildings are under construction in Stavropol, Volgograd and
St. Petersburg. By the end of the 2006/07 fiscal year, the
network will have grown to 16 dealers.
The Moscow Porsche Center has become the largest dealers-
hip in Russia and has an area of over 6,000 square meters.
This Porsche branch should commence operations in the first
six months of 2007, with exterior work being completed by
the end of 2006. As the headquarters for the Porsche Russia
subsidiary, it offers an integrated trade and national training
center and a comprehensive vehicle and parts warehouse.
Middle East and Africa:
The Sports Car Business goes up
Thanks to continued high oil prices and the increasing purchasing
power to which these give rise, as well as several newly open-
ed Porsche Centers, Porsche is also growing in the markets of
the Middle East and Africa. The subsidiary “Porsche Middle
East and Africa”, established in 1999 with a registered office
in Dubai (which currently oversees 19 Porsche Centers in
17 markets), delivered 4,419 vehicles in the review year (pre-
vious year: 3,811 units). As a result, this region comes fifth
in the international sales statistics, behind North America, Ger-
many, Great Britain and Italy. In only six years, total sales on
this market have increased almost ninefold.
Growth has been fuelled by the sporty off-road vehicle, the
Cayenne. In the 2005/06 fiscal year, sales figures increased
more than sixfold to a good 3,000 units since its market intro-
duction in the middle of 2003 (previous year: 2,863 vehicles).
Sales of the classic sports car also increased: in the 1999/2000
fiscal year, a total of approximately 550 models from the 911
and Boxster model series were sold, while this figure came to
1,358 units in the 2005/06 fiscal year (previous year: 921).
With 339 units sold, the Cayman S was particularly popular.
The high-performance sports car, the Carrera GT, was also in
high demand, with 90 units delivered to customers in this region.
In the course of 2006, new Porsche Centers were opened in
Pakistan, Bahrain, Jordan and Oman. The policy of expanding
the existing sales and service network and developing new
markets will be systematically pursued in the region over the
coming years, from India in the east to the various African
states in the west.
Asia
Japan: Record Sales in a Stagnating Market
Porsche succeeded once again in the 2005/06 fiscal year
in sustaining sales growth in a market for imported vehicles
that has been stagnating for eight years. 3,542 vehicles were
delivered to customers, which represented an increase of
16 percent.
The continued high demand for the Cayenne models made a
significant contribution to this success. 1,151 units were sold,
six percent more than in the previous year. In addition, the Cayman
sold 554 units in Japan, demonstrating that it is the right product
for this market. Sales for the entire Boxster series rose by 81
percent to 1,290 units. In addition, four Porsche Centers were
renovated and adapted to the Porsche Corporate Identity.
Markets