Marks and Spencer 1998 Annual Report Download - page 29

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American shoppers ex pect supreme standards
of service. Fortunately these are the hallmarks of our two operations in the USA .
Brooks Brothers Ð which has been selling elegant clothes to discerning customers
since 1818 Ð has boosted its richly traditional appeal through more contemporary
display, while retaining its legendary ex pertise of service. Kings Super Markets
satisÞes a similarly demanding clientele Ð the food shoppers of New Jersey Ð with
high quality products, breathtaking displays and informed personal attention.
MEETING THE HIGHEST EXPECTATIONS
A dozen of our UK store staff came to
New York Ð home of the delicatessen Ð
to prepare for the introduction of
delicatessens in UK stores during 1998.
Staff from our Kings Super Markets in
New Jersey showed them how to match
the Þnest speciality foods with the Þnest
levels of personal service.
MA RKS A ND SPENCER p.l.c. 27