Marks and Spencer 1998 Annual Report Download - page 16

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Please find page 16 of the 1998 Marks and Spencer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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mail helps M arks & Spencer meet the core objective of providing
customers with wider, easier access to our products. In recent years we have
developed a flourishing mail order business primarily based on delivering home
furnishings, flowers, hampers and wine direct to our customers’ homes. This business
has grown swiftly to achieve a turnover of more than £73 million. During the
year we extended this business with the successful
launch of a nationwide schoolwear catalogue for the
back-to-school period.
The systems supporting this business are versatile and highly productive.
They also handle some £150 million of customer orders taken annually in our
stores and delivered to stores for collection. In addition, we have accumulated
considerable expertise over many years of handling the needs of our millions of
M& S Account Cardholders.
Building on all this knowledge and skill, in the spring of 1998 we are
piloting M arks & Spencer Direct, a ladies’, men’s and children’s clothing catalogue
designed to complement our retail offer in terms of product, style, image and price.
Direct
Direct mail
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