Marks and Spencer 1998 Annual Report Download - page 17

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Aimed at a growing UK market for home shopping and backed by the strength of
our brand, we expect M arks & Spencer Direct to develop significant extra business
for the Company.
The scheme is being piloted in Scotland and south-east England with a
129-page catalogue featuring a carefully edited range of clothing. Further catalogues
will be produced on a seasonal basis. Product, pricing and payment methods mirror
those in stores.
Extensive use of the M& S M agazine to order featured merchandise from
stores demonstrates the latent demand for this service. Prospective customers for the
catalogue are easily accessible, mainly from our Chargecard database and selected
stores. As we further develop the Company’s customer information systems, so we
will be able to meet the needs more closely of a growing number of customers.
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