Marks and Spencer 1998 Annual Report Download - page 12

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a valuable share within the currently unsettled UK retail market for shoes.
Accessories continue to grow strongly. Further development of real gold jewellery
during the year, along with a wider costume jewellery range, firmly established our
position in this new area. In addition, we relaunched our “ Classic” cosmetics range
and expanded the toiletries offer.
We again increased our dominant share of the UK lingerie market, where our
new “ Relax at home” range is developing alongside our successful glamour ranges.
Childrenswear is increasingly driven by adult trends. The year saw
considerable success with girls’ versions of chenille jumpers and fur-trimmed
jackets. Boyswear continued to suffer from the dominance of branded sportswear,
though we made good progress with our own England and World Cup ranges.
More colourful and stylish babywear proved popular. O verseas, formal
childrenswear remains very successful – especially across continental Europe. As in
all areas, we are building sales through adding a broader and more fashionable
dimension to what we wear.
CLOTHING, FOOTWEA R AND GIFTS C ONTINUED FROM PAGE
9