Food Lion 2001 Annual Report Download - page 39

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|37
targets individual customers’ shopping
behavior. This enhanced segmented
promotion strategy is based on identified,
and geographically determined, consumer
habits and preferences.
In 2001, Alfa-Beta also prepared for the
introduction of the Euro. The transition at
Alfa-Beta early in 2002 went smoothly
although it had to act more quickly than
Delhaize Belgium because of late decision
concerning the entry of Greece into the
European Monetary Union. The long
preparation and investments made by
Delhaize Belgium in anticipation of the
introduction of the Euro resulted in
important support to Alfa-Beta, especially
at the information technology level.
Delvita | Delvita is a subsidiary of
Delhaize Group operating in the Czech
Republic and Slovakia. Delvita,
celebrating its tenth anniversary, focused
in 2001 on improving its historic strengths
thening
Delhaize Group outside Belgium. Alfa-Beta became the second largest Greek food
Delvita launched a major remodeling program and closed its under-performing stores.