Food Lion 2001 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2001 Food Lion annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

Lo
8|Delhaize Group |Annual Report 2001
Eating habits differ from country to
country. Delhaize Group, therefore,
approaches each market with
differentiated products and store formats.
The Group’s banners are positioned for
different consumers or consumer occasions
in different places.
Recommending how to address a particular
market’s preferences is left to the
management of the local operating
companies of Delhaize Group because
people in the field know and anticipate best
their local customer needs and tastes. A
variety of marketing tools are used by each
operating company to determine the needs
of its customers.
In response to consumer information,
Hannaford's "Festival" strategy focuses on
offering a wide variety of high quality meat
and produce items, paired with an
exceptional shopping experience. In response
to the major demographic changes in their
markets, Food Lion and Kash n' Karry stores
developed a broad range of ethnic food.
In many operating companies of Delhaize
Group, the buyers explore new trends in
cuisine, offering customers the possibility of
traveling the world of flavors without leaving
home. If such products do not exist among
the national brands, the Delhaize Group
buyers do not hesitate to develop them with
suppliers under their private labels.
Delhaize Group’s constant push to innovate
in anticipation of new customers needs has
made it a pioneer in organic products.
Delhaize Belgium has more than 400
organic food products in its supermarkets
and has even opened a store under the Bio
Square banner exclusively selling organic
products. Hannaford’s Nature’s Place offers
an extensive variety of natural and organic
products, and Delvita was the first food
retailer in the Czech Republic to launch a
“Bio” label.
Convenience | The modern
shoppers are time-starved. They not only
want to find food items fast, but they are
also demanding quick meal solutions. The
time dedicated to shopping and cooking is
decreasing dramatically. Due to their
convenient size, their neighborhood
locations and adjacent parking, and the high
density network of stores, Delhaize Group’s
supermarkets allow customers to purchase
their day-to-day necessities efficiently.
The needs of the customers in New England
and upstate New York are addressed with
large full service stores under the Hannaford
banner. Customers in the Southeastern
United States and Mid-Atlantic states prefer
mid-sized Food Lion supermarkets and in
Florida, the Kash n’Karry supermarkets
contain large fresh food departments.
Delhaize Group is an international group of local companies that
while benefiting from the Group’s size and successful practices.
Serving our Local Customers
An Asian Supermarket
In Asia, Delhaize Group’s operations have
to compete with the popular traditional
open-air “wet markets”. This is done by
adapting local store formats in each
country. To develop these formats, the
Group started to study local eating and
shopping habits. The Delhaize Group’s
Asian supermarkets offer the freshness
and low price of the wet markets but in a
more hygienic and convenient location in
residential areas.