Food Lion 2001 Annual Report Download - page 37

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|35
Delhaize Belgium is the only Belgian food
retailer offering its customers self-scanning.
Zellik, which management expects to be
completed in 2005.
In 2000-2001, Delhaize Belgium introduced
a new commercial policy, called Every Day
Fair Prices in its produce and meat
departments and among Delhaize private
label products. This commercial policy was
extended in early 2002 to the full range of
Delhaize Belgium’s offerings. Under the
new commercial policy, prices are
consistently held at a fair level, while
weekly price promotions are abandoned and
the weekly distribution of flyers is
cancelled. Through consistent day-to-day
price offering, major cost savings and
quality improvements due to increased
supply chain efficiencies like lower and less
volatile inventories, Delhaize Belgium
offers its customers a strong balance
between quality (assortment, freshness,
service) and prices.