Food Lion 2001 Annual Report Download - page 35

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|33
out of the inner-city stores under the
Delhaize City banner continued with great
success as did the specialty stores Di for
health and beauty products and Tom & Co
for pet food and products. In 2001, Tom &
Co focused on transitioning the Amizoo
stores, acquired in 2000, to the Animal
Center Tom & Co banner.
The offer of virtual Delhaize stores was
reinforced in 2001 with the launch of
www.delhaizewineworld.com, an on-line
service for wine lovers, and
www.delhaizegifts.com for the purchase of
gifts. Another service launched in 2001
was “Take ‘n Go”, enabling customers to
place their orders by telephone, fax or
Internet and pick them up in a supermarket
or at another designated pick-up point.
Differentiation | Delhaize
Belgium’s product strengths are freshness,
flavor and variety. These attributes are
clearly reflected in its self-service deli
counters, which have been installed in 40
stores as of the end of 2001, its “Taste It”
concept, where customers can discover
tasty dishes and its assortment of more
than 4,000 private label products and
exclusivities.
In order to enhance customer satisfaction,
Delhaize Belgium has determined
“destination” categories where it can
garner special distinction: water, bread,
pasta and rice, cheese, fruit, vegetables and
511 515
97 98 99 00 01
Number of Stores
Delhaize Belgium
553
615
675
2.5 2.7
97 98 99 00 01
Sales Delhaize Belgium
(in billions of EUR)
2.8 3.0
3.2
ntiation
Delhaize Belgium sells annually 40 million
bottles of wine, 80% of which is bottled by the
Company itself.
Sales grew by 7.7% and Delhaize Belgium concluded successfully its
margin.