Dollar Tree 2014 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2014 Dollar Tree annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 100

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100

The POWER of Over 1 Billion Transactions
Dollar Tree Annual Report 2014
6
FOR THE FIRST TIME IN COMPANY HISTORY,
we exceeded one billion customer
transactions in a year. Dollar Tree serves
tens of millions of customers each
year. Our concept appeals to women and
men of all ages across a wide spectrum
of income levels.
Our customer base is very loyal and
growing. On a comparable store basis,
our customer transaction count was up
3.4% versus the prior year. Customers
are continuing to choose Dollar Tree as
their destination for great values on items
they need and items they want.
Additionally, we oer an on-line avenue to connect
with customers via Dollar Tree Direct. We continue
to be pleased with both the sales and trac
growth of Dollar Tree Direct. In addition to
selling product, we share gift and craft
ideas, how-to videos, ratings, reviews and
much more.
Our Dollar Tree customers are
crafty, savvy, frugal and connected.
Whether customers prefer to reach
us via their phones, their tablets, their
laptops or their desktops, we are ready
and able to connect with them. Please
check us out at DollarTree.com!
DOLLAR TREE SERVES TENS OF MILLIONS OF CUSTOMERS EACH
YEAR. OUR CONCEPT APPEALS TO WOMEN AND MEN OF ALL AGES
ACROSS A WIDE SPECTRUM OF INCOME LEVELS.