Dollar Tree 2014 Annual Report Download - page 6

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We are condent that placing our initial emphasis
in these areas can materially enhance the operating
performance of the Family Dollar brand through
improvements in sales, margins, expense control and
greater customer satisfaction.
Our team is incredibly excited about this
transformational opportunity to grow our business for
the long-term by adding the Family Dollar banner to
our portfolio of brands. As always, we will manage this
business with a focus on what is best for our stakeholders,
including: our customers, our vendor partners, our
associates and, importantly, our long-term shareholders.
More Growth Ahead
Looking forward, we have a great opportunity to serve
more customers in more markets through a larger, more
diversied business.
At Dollar Tree, we plan to continue our planned
pace of growth by opening 400 new stores in 2015 and
expanding or relocating an additional 75 stores. Overall,
square footage devoted to selling at Dollar Tree is expected
to expand by 7.2% for 2015.
Regarding Family Dollar, our initial focus will be
integrating our companies successfully and making
customer-facing improvements to the business. We will
accelerate the growth of the brand as we improve the
operating metrics and return on investment.
As a bigger, stronger and more diversied
organization, we have a tremendous opportunity for new
store growth ahead of us.
In addition to adding new stores, running better
stores is just as critical for our business. We operate in
an environment of continuous improvement and are
never satised with the status quo. We are relentless in
identifying ways to be more productive and ecient
throughout our business, including store operations,
merchandising, supply chain, back-oce support and
through our use of technology.
We continue to be pleased with the development
of and the growth in our on-line business at Dollar Tree
Direct. Launched in 2009, our e-commerce platform
provides an opportunity to broaden our customer base,
drive incremental sales, expand the brand and attract
more customers into our stores. Whether customers
prefer to contact Dollar Tree Direct via their phones,
their tablets, their laptops or their desktops, we are ready
and able to connect with them. Please check us out at
DollarTree.com.
ADDING THE WELL-KNOWN AND ESTABLISHED FAMILY
DOLLAR BANNER TO OUR PORTFOLIO OF BRANDS WILL
BE TRANSFORMATIONAL TO OUR BUSINESS.
10.5% CAGR
2010 2011 2012 2013 2014
7.4 7.8 8.6
6.6
5.9
Net Sales
($ in Billions)
19.5% CAGR
2010 2011 2012 2013 2014
Earnings per Diluted Share
$1.55
$2.01
$2.68 $2.72 $2.90
Dollar Tree Annual Report 2014
4