DHL 2006 Annual Report Download - page 37

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Goals and strategy
. We operate in attractive growth markets.
e division is already well positioned in many of the logistics growth markets of
the future such as Asia, the Middle East, Latin America and Eastern Europe. We
plan to further strengthen our position in these key markets with particular focus
on China and India. We continue to see attractive opportunities for growth,
primarily organic, in more mature markets.
. We know and meet customer needs.
We intend to strengthen customer loyalty, increase the number of long-term
contracts and raise contract volumes. is requires a consistently high quality of
service. To achieve this, we continuously analyze customer needs and gear our
services to not only meeting, but exceeding, their expectations.
. We pursue medium-term nancial and growth goals.
In air and ocean freight, we plan to enhance our product capabilities to match
market and customer needs and to further increase the levels of standardization
of our internal workows. We will combine freight volumes where possible,
further improve freight capacity procurement and achieve economies of scale. In
contract logistics, we aim to continually improve warehouse infrastructure and
productivity. In European overland transport, the goal is for the DHL brand to
increase market penetration while boosting earnings power.
Business and Environment 33
Group Management Report
Deutsche Post World Net Annual Report 2006