eTrade 2001 Annual Report Download - page 4

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financial services to retail, corporate and institutional customers. Building on our foundation in online investing, we have expanded to
provide retail customers with an integrated and personalized suite of investing, banking, lending, planning and advice services
primarily through online channels, under our new brand, “E*TRADE Financial.” (Throughout this document, when we use the term
E*TRADE Financial, we are referring to the brand under which we offer financial services to the customers of our brokerage, bank
and other subsidiaries.) In the United States, we also offer corporate services, including employee stock plan administration, as well as
market-making services to brokerage firms. In addition, we provide global institutional customers with a range of securities brokerage
products and services, including institutional trading. A key tenet of our strategy is to use our proprietary technology and the Internet
to deliver an integrated, personalized and value-added financial services experience to all of our customers. We execute against this
strategy through the services provided by our wholly-owned subsidiaries, including, but not limited to, E*TRADE Securities,
Incorporated (“E*TRADE Securities”), a securities broker-dealer, TIR (Limited) Holdings (referred to herein as “E*TRADE
Institutional”), a provider of global securities brokerage and other related services to institutional clients, E*TRADE Financial
Corporation (“ETFC”), a provider of financial services whose primary business is conducted by its subsidiary, E*TRADE Bank (the
“Bank”). The Bank is a federally chartered savings bank that provides credit products and deposit products insured by the Federal
Deposit Insurance Corporation (“FDIC”) to customers nationwide. E*TRADE Group, Inc. was incorporated in California in 1982 and
reincorporated in Delaware in July 1996. Our principal corporate offices are located at 4500 Bohannon Drive, Menlo Park, CA 94025.
E*TRADE Securities was one of the early pioneers in online brokerage and investing services for the individual investor and has since
expanded into a wide range of financial services and products. Over the last six years, we have made over $5 billion in investments
and targeted acquisitions to complement the investing products offered by E*TRADE Securities, with value-added services in banking,
lending, planning and advice. Our new brand, “E*TRADE Financial,” introduced in February 2002, reflects the broad range of
financial services we offer customers. Our new web site and multi-touch point strategy integrates these services to make it easier for
customers to manage their finances.
Below is a brief summary of the products and services we offer retail customers in investing, banking, lending, planning and advice.
•
Investing :Our investing services include, but are not limited to, automated order placement and execution of market and limit
equity orders; streaming quotes and advanced trading platforms for active traders; personalized portfolio tracking, charting and
quote applications; access to nearly 3,000 non-proprietary and proprietary mutual funds; bond trading and proprietary bond
funds; access to separate account money management, individual retirement account (“IRA”) and college savings plan products;
real-time market commentary, quotes, news and professional research reports; and other information services.
•
Banking :Our banking services include a range of FDIC-insured time deposit, savings and transactional products, including
certificates of deposit, money market and savings accounts, and interest-bearing checking accounts. Customers are able to
transfer funds between their brokerage and bank accounts, pay bills online and get cash from any of the more than 11,000
E*TRADE Financial automated teller machines (“ATMs”) across the United States.
•
Lending :Through our acquisition of LoansDirect Inc., now E*TRADE Mortgage Corporation (“E*TRADE Mortgage”),
customers can also come to E*TRADE Financial to get a first or second mortgage, refinance an existing mortgage, open a home
equity line of credit (“HELOC”) or take out a home equity loan.
3
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2002. EDGAR Online, Inc.