eTrade 2001 Annual Report Download - page 36
Download and view the complete annual report
Please find page 36 of the 2001 eTrade annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26 -
27 -
28 -
29 -
30 -
31 -
32 -
33 -
34 -
35 -
36 -
37 -
38 -
39 -
40 -
41 -
42 -
43 -
44 -
45 -
46 -
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
 |
 |
BSG generates revenue through a number of sources including:
•
Equity Edge — Stock plan administration software marketed to corporate clients from which we derive licensing and
maintenance fees. Associated services include consulting, product support, product training and educational seminars.
•
OptionsLink —A platform many of our corporate clients provide to their employees to manage their equity compensation grants
and holdings, conduct equity compensation-related stock and options transactions, and invest online when and how it is
convenient for them.
•
Equity Resource —A complete, fully integrated stock plan administration outsourcing solution.
•
Emerging Companies Program —A combination of services that takes small, pre-IPO companies into the future with
administrative assistance and stock plan account management up to and through a public offering.
•
Executive Services —A suite of financial tools and services tailored to fit the needs of corporate officers and other
high-net-worth individuals. E*TRADE Financial’ s Executive Services offers an array of services tailored to the needs of these
individuals.
Many of our new initiatives, including the eInvesting products, have not been fully introduced into the marketplace and thus, any
related revenues are not currently significant to our consolidated results. See “Item 7. Risk factors—If we are unable to quickly
introduce new products and services that satisfy changing customer needs, we could lose customers and have difficulty attracting new
customers.”
MARKETING
Our marketing strategy is based on an integrated marketing model that employs a mix of communications media. The goals of our
marketing programs are to strengthen our brand name recognition, build awareness of our diversified financial services offerings,
attract new customers and increase the value of existing customers. We pursue these goals through advertising, marketing on the
E*TRADE Financial web site and other online marketing opportunities, direct one-on-one marketing, affinity marketing programs,
public relations and co-marketing programs. All communications with the public by our U.S. broker-dealer subsidiaries, including
E*TRADE Securities, are regulated by the NASDR.
New Brand, “E*TRADE Financial”
In February 2002, we launched our new brand, “E*TRADE Financial,” which reflects the diversity of the products and services we
offer, including investing, banking, lending, planning and advice.
Advertising and Customer Acquisition
Our advertising builds awareness of and preference for E*TRADE, positioning us as a better way to handle a wide range of personal
2002. EDGAR Online, Inc.