eTrade 2001 Annual Report Download - page 12

• Personal Computer .Customers using personal computers can access our system through the Internet or direct modem access.
Our web site combines an easy-to-use graphical user interface with the trading capabilities that experienced investors demand.
The web-based system also includes direct links to many investment-related resources. Alternatively, accessing our system by
dialing directly through a modem offers a method for connecting to the trading system independent of either the Internet or a
proprietary online service.
• Touch-tone Telephone .TELE*MASTER , our interactive system, provides customers with a convenient way to access quotes,
place orders and access portfolio information using their voice or a touch-tone telephone keypad.
• Internet-enabled Wireless Devices .Customers can access our system via Internet-enabled wireless phones supporting the
Handheld Device Markup Language (HDML) or Palm VII with built-in modem or Palm V handheld computer equipped with an
after-market wireless modem addition. Our Mobile E*TRADE Financial suite of products allows customers to access quotes,
place orders, view portfolio and account information and retrieve customized investment-related information wherever the
customer’ s wireless service provider offers data coverage.
• E*TRADE Financial Centers and Zones. Customers can now access us in person at any one of our E*TRADE Financial Centers
or Zones. E*TRADE Financial Centers, open in New York City, San Francisco, Beverly Hills, Boston and Denver, offer
in-person access to our team of licensed relationship specialists. Relationship specialists provide independent information and
education on our suite of products and services. This personalized level of service is designed to help individual households
choose the means to accomplish their lifetime financial goals. Customers can make financial transactions in their E*TRADE
Bank and E*TRADE Securities brokerage accounts, as well as participate in educational seminars, browse through our library of
financial information, use E*TRADE Financial ATMs, and access all the research and tools available on our web site.
E*TRADE Financial Zones are located in select SuperTarget stores as part of an agreement between E*TRADE Financial and
Target Corporation. Each E*TRADE Financial Zone is approximately 400 square feet, equipped with terminals that allow
customers to open accounts and access stock quotes, personal watch lists, market updates, trading capabilities, portfolio reviews,
and financial research, news and commentary. E*TRADE Financial Relationship Specialists are also on-site to offer
personalized service. All E*TRADE Financial Zones are equipped with video monitors as well as E*TRADE Financial ATMs,
which allow customers to conduct banking transactions with E*TRADE Bank.
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Table of Contents
BANKING
Business Overview
The Company offers retail banking products and services through E*TRADE Bank and its subsidiaries. The Bank is the nation’ s
largest Internet bank and offers a full suite of consumer banking products and services. The Bank delivers these products and services
through non-traditional means—the Internet, telephone and ATMs—and thus eliminates many of the costs associated
withbrick-and-mortar branches. We believe that our branchless orientation allows us to use technology to create cost efficiencies and
offer superior customer value. Our value proposition is fashioned around three basic tenets: price (higher rates and lower fees than
traditional banks), convenience (worldwide delivery of integrated products and services through “anytime, anywhere, any device”
access) and service (redundant 24 x 7 customer service). We believe that our branchless structure and our unique value proposition are
significant competitive advantages that distinguish the Bank from traditional banks.
2002. EDGAR Online, Inc.