Whirlpool 2011 Annual Report Download - page 4

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2
Strength & Commitment
CHAIRMAN’S LETTER
At Whirlpool Corporation, we took decisive
actions in 2011 to position our business for
long-term growth in the face of the global
economic recession and volatility. We achieved
positive results, improving product price and
mix and significantly lowering inventory
levels. As a clear indication that our actions
are working, our North America region
realized a more than twofold year-over-year
profit improvement during the fourth quarter.
We are committed to driving further growth
through our brand value-creation strategy —
focusing on margin expansion by delivering
consumer-relevant innovation, providing
the industry’s best service to the trade and
our consumers, and driving lower costs and
higher product quality in every aspect of
our business.
Jeff M. Fettig
Chairman of the Board and Chief Executive Officer