Whirlpool 2011 Annual Report Download - page 22

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Commitment to the Environment
A FOCUS ON ENVIRONMENTAL SUSTAINABILITY
20
At Whirlpool Corporation, we take our environmental
responsibilities very seriously. Just as we have taken a
global approach to our home appliance business, we
believe our world’s environmental issues, such as climate
change, must be addressed in a similarly comprehensive
way. This is why we continue to develop innovative
products that minimize impact on the environment while
making our consumers’ lives easier.
Our goal as an industry leader is to develop high-
performance appliances that allow people to use
the earth’s resources more efficiently. We continually
strive to manage the environmental effects of our
business, not only by creating new and innovative
products that consume less energy and water, but also
by improving our processes to reduce waste, recycle
responsibly and run cleaner than ever before.
Globally, we are embedding a life-cycle approach to
appliance design — Design for Environment — that assesses
the environmental impacts of every stage of a product’s
production, use and disposal. The
Brastemp
brand
Viva!
appliances represent a new product family based on Design
for Environment ideas. Resource efficiency improvements
are built into the brand’s product and manufacturing
processes along with improved recyclability of materials
at the end of a product’s use.
DESIGN FOR ENVIRONMENT
Brastemp
brand
Viva!
appliances focus on energy efficiency
and a consumer education campaign to achieve new levels of
environmental sustainability. The environmental gains realized
by the project in 2011 included:
•   Emission reduction CO2 equivalent of 560 tons (30% in use)
•   Increased energy efficiency in use by 24.5%
•   Reduced waste of 150 kg
•   Environmental education actions: RoHS Communication 
Certification and Recyclability Index