Whirlpool 2011 Annual Report Download - page 32

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Amana
The
Amana
brand continues to make cooking,
cleaning and cooling easier for consumers
through its dedication to creating household
appliances that are appealing, simple to buy
and easy to use — so consumers can enjoy the
simple things in life like cold milk, clean clothes
and evenly popped popcorn.
With the introduction of the countertop microwave
in 1967,
Amana
became known as a brand
dedicated to bringing convenience to consumers’
lives. Today, that convenience has also extended
to the shopping experience.
Amana
brand’s
interactive purchase experience with its mobile
app, store materials and online “Help Me
Choose” tool makes looking and shopping for
appliances fun, and more importantly, simple.
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