Whirlpool 2011 Annual Report Download - page 15

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13
Times have changed since we first helped make household
tasks less of a chore for families, but our fundamental
purpose remains the same: To improve lives … one home,
one family at a time … through innovative, world-class
products and services.
Whirlpool Corporation has lifelong relationships with
our consumers. We have been with families in their
homes, and have been a part of every special moment,
for generations. We know them well, and our product
innovations reflect that.
As our product lines and service offerings further expand,
we will continue to build unmatched levels of loyalty to
our brands and increase growth opportunities for the
company. We have the strongest foundation in the global
appliance industry and rich consumer insights that
enable us to provide the features and conveniences that
families want and need.
Not only are we bringing the right products to market at
the right time, but also at the right outlet. In each region,
we balance our sales and distribution, allowing us to grow
in cities where demand is increasing. In Brazil, through
market creation and distribution management, we have
maintained a healthy channel mix within retail market
consolidation from 10 players into three large groups.
In the process, we increased market share in that region
and strengthened our trade relationships.
It is also easier than ever before for consumers worldwide
to reap the benefits of our powerful portfolio of brands.
In every part of the globe, consumers can access detailed
product information online to help make smart purchasing
decisions. They can connect with us through social media,
and we continue to look at ways to distribute to consumers
through online purchases. From showroom to online,
from local stores to national retailers, we are helping
people make better choices about which of our consumer-
relevant solutions is just right for them.
Our focus now and in the years to come is to always make
good, honest appliances that can be trusted so that future
generations can continue to depend on us.
Commitment