Whirlpool 2011 Annual Report Download - page 28

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Available to consumers nearly everywhere in
the world,
Whirlpool,
the company’s flagship
brand, has an unmatched passion for creating
solutions that fit into every consumer’s lifestyle
and budget. Leveraging a century of expertise
in the appliance industry, the
Whirlpool
brand
continuously provides consumers with innovative,
high-performing, resource-efficient products.
Advancing technology to the point of simplicity,
Whirlpool
brand has never lost sight that
innovation should work smart, and that design
should be sophisticated, never complicated. For
generations,
Whirlpool
brand has been focused
on one thing — making technology that fits
seamlessly into our consumers’ lives.
The
Whirlpool
brand refreshed its brand logo
globally in 2011, enabling a new look for a
new century.
Whirlpool
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