Whirlpool 2011 Annual Report Download - page 24

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Whirlpool Corporation’s founders felt a unique sense
of responsibility to the community. They believed that
improvement comes to society one community at a time.
That belief has become part of the culture at Whirlpool
Corporation, guiding employees as we work to improve lives.
As we begin our new century of opportunity, we continue
striving to make life easier in communities around the
globe where our employees and consumers work and live.
We know that this commitment is important to our
consumers as well. At Whirlpool Corporation, we have
four brands with significant relationships with not-for-
profit organizations that make a positive difference in
people’s lives. Each brand has contributed millions
of dollars to these organizations, and our consumers
appreciate this dedication to community. In addition, the
Whirlpool Foundation supports nonprofit organizations
that focus on quality family life, cultural diversity and
lifelong learning, utilizing new and innovative ways to
make a lasting impact on society with an emphasis on the
communities where Whirlpool Corporation operates.
In addition to our work through Whirlpool Foundation and
with our signature relationships, we are very proud to
participate in many community-changing partnerships
worldwide. Our employees feel so strongly about volunteering
in the community and helping those in need that in 2011,
Whirlpool Corporation instituted a formal volunteer program.
This initiative gives employees an official and user-friendly
way to identify volunteer needs and track their volunteer
hours. This program, launched in our Michigan headquarters
community in August 2011, and throughout the U.S. in
November, saw nearly 5,000 volunteer hours logged by the
end of the year. The program will launch globally in 2012.
Although service to others has always been a part of who
we are at Whirlpool Corporation, this program allows us
to formally recognize volunteerism as an integral part of
our company’s DNA.
Whirlpool Foundation in 2011
$1.4+ million Strategic grants donated to community organizations
$410,000 Whirlpool Sons & Daughters Scholarships
100+
students Whirlpool Sons & Daughters Scholarship recipients currently attending colleges and universities in the United States
$234,000 Matching Gifts Program donations
U.S. Employee-led Disaster Relief Initiatives in 2011
$100,000+ Monetary, perishable food and personal item donations
$80,000+ Product donations
2,000+ Volunteer hours for community cleanup and rebuilding in a U.S. plant community
Commitment to Society
A FOCUS ON SOCIAL SUSTAINABILITY