Whirlpool 2011 Annual Report Download - page 14

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12
Commitment to Our Customers
BEST CONSUMER AND TRADE POSITION
At Whirlpool Corporation, we take pride in our ability to make life easier for families around
the world. Now, more than ever, consumers depend on us to help them save time, conserve
resources and live healthier. Our products are trusted because we put people first — providing
relevant solutions that help them in ways they never imagined.
Consumers welcome our solutions into their homes because they know that they can depend
on us to help them care for themselves and the people they love. We take our relationship with
consumers seriously and work every day to exceed their expectations — giving them more time
to focus on the things that matter most.