Whirlpool 2011 Annual Report Download - page 18

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16
Commitment to Value Creation
VALUE, INNOVATION AND QUALITY
As a leading global branded and consumer products company, Whirlpool Corporation
distinguishes itself by committing to develop consumer-relevant innovation at the highest
quality and best cost possible. This is essential to continue building the unmatched levels of
customer loyalty that we have nurtured for more than 100 years. It is common for people
to have Whirlpool Corporation products in their lives from infancy through adulthood.
Our consumers know us well, and we can say the same about them. To cultivate this consumer
trust, it takes innovative world-class products and services.
Understanding the lifestyles of families in India who have limited space for laundry, we developed
the
Whirlpool
brand
Mini ACE
washer. Taking less space, this product can be moved easily from
location to location within the home. And of course, it provides the superior wash performance
that our consumers expect and deserve.