Whirlpool 2011 Annual Report Download - page 12

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10
Strategy
Strength Through Our Strategy
BEST CONSUMER AND TRADE POSITION
Whirlpool Corporation’s vision of Every Home … Everywhere
starts with the personal relationships we build with
consumers during the course of their lives. For more than
100 years, we have made it our priority to improve home
and family life for consumers around the world through our
products and services that help them save time, conserve
resources and promote good health.