Whirlpool 2010 Annual Report Download - page 9

The Next Century
of Opportunity
Whirlpool Corporation has grown from our origins as a Midwestern U.S. company
with one patent, one product and one customer to the major appliance industry’s
global leader. Today, our workforce totals 71,000 and our products are sold in more
than 130 countries under the world’s most recognized brands, including Whirlpool,
Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and Gladiator.
The success Whirlpool Corporation has experienced is, in no small part, due to
the fortitude of our founding families and the influence and continuity of Whirlpool
Corporation leaders who have guided the company for the last century. However,
what Whirlpool Corporation has that sets us apart from all the rest is our people
and our character. We share a mutual respect for one another, a commitment
to doing the right thing, and a passion for exceeding consumer needs and
expectations.
Every Home, Everywhere. For 100 years, we have achieved great things with
character and integrity. These principles will guide us into our next century of
opportunity as we focus on profitable growth and creating long-term value through
innovative product offerings in categories like refrigeration and laundry, expansion
into adjacent businesses like garage storage and water filtration, and growth in
developing economies.
Whirlpool Corporation is well positioned to take advantage of the ample
opportu nities that exist as we enter our second century in business. We are
operating in ways that drive value creation while also enhancing the environment
and society. We have an outstanding portfolio of consumer-preferred brands,
strong innovation, and the skills and talent to deliver sustainable growth and
shareholder value.
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