Whirlpool 2010 Annual Report Download - page 7

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A Century of Achievement; The Next Century of Opportunity
Whirlpool Corporation is a company with a remarkable history and an even more exciting
future. In the pages that follow, you will discover our proud heritage and the ample
opportunities we have to profitably grow the business as an ethical and responsible global
citizen. These opportunities will come through investment in consumer-relevant innovations;
appliance growth in new and emerging markets; expansion into higher-margin, faster-growing
adjacent businesses; and advancement of our global brand portfolio.
In our 100th year, I want to thank you, our shareholders, for your continued confidence and
support. I couldn’t be prouder to be associated with this organization. Today, we have a strong
foundation and more opportunities to create value for shareholders than ever before.
I also want to recognize all employees — yesterday and today — for their commitment to
making this company great. Throughout our history, our successes have come because of our
global employees who have come together around shared values and a common commitment
to improve the lives of people — one home, one family at a time.
Sincerely,
Jeff M. Fettig
Chairman of the Board and Chief Executive Officer
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