Whirlpool 2010 Annual Report Download - page 35

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The original idea for Gladiator GarageWorks was born from innovation when consumers
expressed the need to somehow organize their garage clutter. Armed with this consumer
knowledge and seeing the garage as an untapped room within the home, Whirlpool
Corporation launched the Gladiator GarageWorks brand in 2003.
Built for the harsh environment of the garage, Gladiator GarageWorks has a product to fit
every lifestyle. Flexible and versatile solutions let the products grow and move to meet ever-
changing consumer needs.
Even in a difficult economy, storage optimization is becoming a higher priority. In fact, the
garage is quickly becoming the No. 1 priority for consumer spending within homes. Beyond
the garage, Gladiator GarageWorks’ line of tool chests, cabinets, wall systems, flooring,
workbenches and appliances work well in other areas of the home, including mud rooms,
laundry rooms and basements. With products that are tough, versatile and provide optimal
organization, Gladiator GarageWorks has quickly established itself as a leading brand in the
growing $6 billion storage industry.
Gladiator GarageWorks brand continues to expand its product offering with innovative new
products focused on meeting consumers’ growing storage and organization needs. In addition,
the brand’s full-service design and installation offering continues to grow and will be available
to more consumers than ever before.
Growth opportunities abound both within North America and internationally. Currently in four
countries on three continents, Gladiator brand expects to be available to consumers in 10
countries by the end of 2011.
Gladiator
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