Whirlpool 2010 Annual Report Download - page 31

Download and view the complete annual report

Please find page 31 of the 2010 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 52

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52

The story of the Amana brand began in 1934 with George C. Foerstner, who founded Amana
Refrigeration, Inc., taking its name from its city of origin, Amana, Iowa. The Amana brand has
produced industry firsts like the side-by-side refrigerator in 1949, the bottom-freezer refrigerator
in 1957 and the countertop microwave oven in 1967. Product introductions such as these
rocked the appliance market and cemented the brand’s strength as a household name and a
symbol of quality.
Acquired by Raytheon Manufacturing Company in 1965 and purchased by Goodman
Manufacturing in 1997, the Amana major appliance and commercial microwave business
was sold to Maytag Corporation in 2001. The brand’s recognition and quality hold true today
under the leadership of Whirlpool Corporation, which acquired the brand as part of the Maytag
acquisition in 2006.
Today, Amana appliances are created for people who have the desire to find simple solutions
at an affordable price — people who want easy-to-use, attractive appliances, but don’t want
to spend extra money on the latest bells and whistles. To meet these needs, Amana brand
appliances provide uncomplicated assistance with everyday household tasks and still look
great in the home.
In 2010, the Amana brand launched the Tandem front-load laundry pair. The smart new
laundry pair features uniquely designed Touch and Go controls that make washing a load of
laundry as simple as knowing how to press a button. With a low price point, sleek design and
all of the essential features, the Tandem laundry pair exemplifies the Amana brand’s position
in the marketplace.
Amana
26