Whirlpool 2010 Annual Report Download - page 5

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Our ongoing innovation investments resulted in one of the most successful years of bringing
new products to the marketplace. We launched products in every major category around
the world during the year. These global product launches were recognized externally for
sustainability, design and innovation. We ranked fifth on Fast Company’s 2010 list of the
World’s Most Innovative Companies in the consumer products category. We also were
recognized in 2010 for our continued industry leadership and unique sense of responsibility.
Here are just a few examples of the recognition we received during the year:
• Whirlpool Corporation was named one of the 100 Most Trustworthy Companies in America
by Forbes and Audit Integrity.
• Whirlpool Corporation was named one of the Top 25 Most Respected U.S. Companies for
the third consecutive year by Forbes and the Reputation Institute.
• Whirlpool Corporation was recognized with the 2010 ENERGY STAR® Sustained Excellence
award by the U.S. Environmental Protection Agency. This is the company’s 11th ENERGY
STAR® award and fifth consecutive Sustained Excellence win.
• Whirlpool Corporation was recognized as one of the top 125 U.S. companies in Newsweek’s
second annual Green Rankings.
2011 Operating Priorities
We have been through challenging times in our 100-year history, and the last few years were
some of the most difficult. A volatile marketplace is the new normal and, as a result, our
operating priorities remain unchanged from the previous year. We will continue to concentrate
on introducing higher-margin innovations, realizing significant cost productivity, and achieving
profitable growth driven by some recovery in demand in the developed economies and by
continued strong growth in many emerging markets. These efforts, combined with our
commitment to create value by building strong brands fueled by innovative product offerings,
will supply opportunities for growth in 2011 and beyond.
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