Whirlpool 2010 Annual Report Download - page 14

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Global Growth
The Upton Machine Company (renamed The Nineteen Hundred Corporation in 1929 and then Whirlpool Corporation in 1950)
was founded by Lou and Emory Upton in Benton Harbor, Michigan, to produce electric motor–driven wringer washers. With
the financial aid of Lowell Bassford, the small family business got its start on November 11, 1911. Lou’s younger brother, Fred
Upton, joined the company soon after and was an integral part of the business.
As early as the mid-1930s, the stage was set for Whirlpool Corporation to sell appliances in France, Sweden, Iceland and
South Africa. This was followed by a successful partnership in Brazil in the 1950s. Building on these early international
successes, we declared a bold vision in the 1980s of meeting consumer needs in “Every Home, Everywhere” around the
world. Whirlpool Corporation was the first appliance company to truly take a strategic view of the global industry. Our ability
to adapt and customize products to address local needs and expectations has transformed us into the global industry leader
we are today.
Keeping our core appliance business healthy and growing is a fundamental component of our global growth strategy. We
expect to see tremendous growth as more consumers in emerging markets are able to purchase appliances and benefit from the
quality and convenience they provide. But beyond just emerging markets, we also expect growth in more established countries
during the next five years due to our strong consumer brand positions. We continue to expand our brand port folio across all
product categories to create the next generation of solutions that make life easier and better.
More Diversified Than Ever Before
Sales by Region
Europe,
Middle East,
Africa
21%
2008 2010
Europe,
Middle East,
Africa
17%
North
America
57%
North
America
53%
Latin
America
19%
Latin
America
25%
Asia
3%
Asia
5%
Asia
8%
12