Whirlpool 2010 Annual Report Download - page 3

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Whirlpool Corporation achieved improved results in 2010. Delivering on
our operating priorities for the year, we reduced costs, performed well in
the marketplace and continued to provide consumer-relevant innovations.
We generated solid free cash flow, improved our operating margins and
strengthened our financial position for the year — all indicators that our
brand-value creation strategy is working.
As we enter 2011, our 100th year in business, we celebrate a century
of innovations that have helped create the modern household. The
philosophies set by the founders of this company — Lou and Emory
Upton and Lowell Bassford — 100 years ago remain the foundation
for Whirlpool Corporation today. Our founders were ahead of their
time in product ingenuity, quality consciousness, consumer insights
and satisfaction, and concern for the well-being of employees and
society overall.
For 100 years, providing products that meet specific consumer needs
and doing business with both integrity and character have been our
hallmarks. Through the Great Depression, two World Wars, and the
rapid economic changes and challenges of more recent years, those
ideals have guided our growth from a small washing machine company
to the global leader in major home appliances. These principles will
guide us into our next century of opportunity as we build on our strong
heritage and values to generate growth and create long-term value
for our shareholders.
100 years
Founded on November 11, 1911, Whirlpool Corporation’s time- and labor-saving
innovations have transformed home and family life during the last century. Driven
by the belief that everyone needs a comfortable place to call home, we are focused
on improving lives one home, one family at a time.
For 100 years, achieving great things with character and integrity has set Whirlpool
Corporation apart from the rest. Achievement alone has no value if it isn’t done
the right way — through an exertion of extraordinary will and uncompromised
principle.
This foundation sets the stage for our second century … a century that holds the
promise of new and exciting opportunities for Whirlpool Corporation, our employees,
our shareholders, and the families who use our products each and every day,
everywhere around the world.
A Century of Achievement;
A New Century of Opportunity
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