Whirlpool 2010 Annual Report Download - page 17

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Please find page 17 of the 2010 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The Whirlpool Corporation of today makes strategic growth decisions in ways that
complement our core appliance business. It is our strength in our core appliance
business that has created opportunities to expand into adjacent businesses, such
as water filtration products; small appliances; kitchen cookware, cutlery and
utensils; and laundry organization.
This portion of our business now extends beyond the kitchen and laundry room
and is a rapidly growing, value-creating and integral part of our global consumer
products company strategy. Our Gladiator GarageWorks storage solutions are
reinventing the garage. Our Affresh products offer new solutions for the laundry
room and the kitchen. Our water filtration systems run throughout the house,
and our cooking grills form the hub of new living spaces outside the four walls
of the home.
Adjacent Businesses
KitchenAid small appliances.
Affresh cleaner tablets.
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