Whirlpool 2010 Annual Report Download - page 30

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Founded as The Jenn-Air Products Company in 1947 by Louis J. Jenn in Indianapolis, Indiana,
Jenn-Air appliances have delivered precision craftsmanship, high-end cooking innovation
and distinctive styling since the introduction of the first self-ventilated cooktop in 1961. The
Jenn-Air brand was acquired by Maytag Corporation in 1982. Acquired as part of the Maytag
Corporation acquisition in 2006, the Jenn-Air brand now represents the super-premium
segment of the Whirlpool Corporation brand portfolio.
Jenn-Air brand transforms consumers’ cooking spaces into luxury kitchens. Its products
feature industry-leading technology wrapped in elegant design to give cooks the power to
deliver superior results. By striking the perfect balance between relentless innovation and
designer styling, Jenn-Air brand appliances stand alone as the most preferred luxury
cooking brand.
In many ways, 2010 marked a relaunch of the Jenn-Air brand. Using a combination of technology
and innovation, Jenn-Air introduced a completely new collection of luxury appliances that
combine best-in-class performance with an ultra-sophisticated design. Boasting such upgrades
as the industry’s best-performing wall ovens, first “no preheat” mode and first full-color, touch-
anywhere LCD control panel with built-in Culinary Center, the new collection quickly earned
accolades from influential media and designers. These included the 2010 International Design
Excellence Awards (IDEA) Bronze Award, the Consumer Electronics Association’s Innovations
2010 Design and Engineering Award, and Builder News’ Best Products.
Along with an entirely new product line in four distinct styles, the brand launched a new retail
strategy that makes the collection now available only to those retailers offering the highest
commitment to providing the level of service expected by the super-premium consumer.
Jenn-Air
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